Search engines must continue to deliver relevant, useful search results or risk losing market share.  As a result, the number of sponsor links per page will continue to be limited.  This will over time continue to drive up per-click costs as more competitors seek to acquire these terms.  The Answer - Get Top Listings in non-sponsor results. 

Netsential is a top ranking web site company, providing search engine optimization services to help improve firm marketing, search engine optimisation / positioning, and search engine promotion.  They are able to obtain top listing in major search engines for many of their clients.

Here's why you need to be on the first page:

Search engines are the second most popular activity behind e-mail
75% of visitors are satisfied with the first 10-15 search results
Fewer than 20% view search results on the second page.

If you want top search engine ranking this search engine marketing company can help. Services are month to month - no long terms contracts.